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Coaches Quick-Start-Guide to Social Media

posted by jimharshaw on March 8, 2010, 10:37am
This is going to be short and simple because you don't have time to worry about this kind of stuff right?  You're putting out other, more important fires today, right ? I ask you this... what is more important than building a community of supporters around your program?  So, here's the quick list:
  1. Start a Facebook Fan Page (not Group).  Thousands of your fans are already on Facebook and getting their news there (and yes, you have thousands of fans).  Pages have tons of funtionality that you really don't need to worry about until you get over 100 fans.  At that point you can get a custom URL (like www.facebook.com/riotsportsmarketing).  Then you can add tabs and links to your online donations page, your email newsletter sign-up page, your text message alerts sign-up pages, etc.  These are more advanced for those wanting to start a riot.  For now, just start a Facebook Fan Page and invite some friends. 
    • www.Facebook.com/Pages
  2. Get a Twitter account.  Some experts recommend getting a Twitter account just so that no one else can claim your name and use it erroneously.  This is a good method for me to scare you into getting started on Twitter too!   I didn't use mine for the first 6 months I had it.  I gradually worked my way into it and discovered that there is real value in Twitter.  There is a conversation going on in the Twitterverse about your sport, your program, and your community.  You should have a voice there too.
    • www.twitter.com
  3. Start a blog.  I know, I know.  You think blogs are for political junkies, techie geeks and business people.  Wrong.  they are for you and your fans. You're reading one right now.  Blogs are simply this- a simple means of posting news quickly in a chronological order (newest posts at the top).  Everyone wants a beautiful website with a dozen pages.  Each page that you create just adds work to your plate.  You have to maintain and update these pages or your site will look dead.  An out-of-date site is worse than no website.  I know that you have "a guy" that is doing this for you but what about when his kid graduates or when he's on vacation and you win the big tournament?  Create a blog where you can post information quickly and easily so that your fans have a reliable place to get up-to-date information regularly.

Yes, I know that you have fires to put out that are right at your feet.  But the biggest fire is raging up ahead (called budget cuts, Title IX or indifferent administrators).  Start building!
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7 Deadly Sins of Coaches

posted by jimharshaw on March 1, 2010, 2:04am

1)  Assuming you're safe. 
In these lean times budgets are being slashed and programs are being cut.  Don't think you're insulated.  Take action to minimize your risk (raise money, strengthen your fan base, create multiple means of communicating with thousands of fans)

2)  DIY Approach.  You don't have to be the Bob Villa of your program and fix everything yourself.  Learn to delegate.  Choose three simple tasks that you can outsource to a student, parent or supporter.  

3)  Believing that better technique will strengthen your program.  Head wrestling coach at the University of Minesota J Robinson said it best (paraphrased) "Wrestling will not survive based on how well we teach single-leg and double-leg takedowns but on how well we market the sport."

4) Looking for instant results.  Strengthening your program through marketing, fundraising and "fan raising" is a process, not an event.  Just because you send a press release or email newsletter doesn't mean you're done.  Just like building an athlete, building a program is a process.

5)  Believing that a good athlete= Good coach- Don't rest your hopes upon hiring the best athlete you can find to be an assistant coach.  Find the best program administrator (think communication skills, organization skills, and action-oriented people).

6)  Seat-of-the-pants approach - Good businesses operate based upon replicable and profitable systems.  So do good programs.

7)  Do the Talking- Successful leaders are good listeners.  Do more listening and decision-making becomes more informed and easier.
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The Best Column in Wrestling?

posted by jimharshaw on February 23, 2010, 11:25am
www.pawrestling.net/

There are some great writers in our sport.  Joe Baranik, of www.pawrestling.net/ writes one of the best.

HALF-NELSON REPORT

     By Joe Baranik

When?  2010-Collegiate Wrestling Back Again: From the early 70’s, to the mid-80’s college wrestling was at its peak.  There were nearly 750 college teams that had programs.  Teams in the South East Conference such as Auburn, Tennessee were in the top 10 in the country.  Kentucky was tough along with Florida and LSU.  Yale had some tough guys, UCLA was a decent team and Notre Dame was coming on.  Syracuse with “Mean Gene the Pinning Machine Mills” was a national power.  Collegiate wrestling was thriving.  Indiana State had big Bruce Baumgartner and all 14 schools in the PA State Athletic Conference had squads along with Temple University in Philadelphia. 

     Then the wheels came off with the unintended consequences of the Title 9 law in 1979.  The initial law was great; in essence it said that females should have equal opportunity to participate in high school and college athletics.  Then the law got amended to include an equal number of male and female athletes.  With 120 football players at that time on scholarship, it became impossible to have that many women athletes to equal the numbers of male athletes, so male sports began to be dropped in droves in the mid to late 80’s.  Also, football wanted to increase their budgets and in no way wanted their rosters cut.

     Finally, today, it appears the bleeding has stopped.  Sure there may be some more college wrestling programs discontinued, but the trend is turning in wrestling’s favor.  In my opinion, here are the top five reasons college wrestling is making a come back, and the trickle down effect will only strengthen middle and high school wrestling.

1) 600 college wrestling programs have been added since 2000.  Just recently, Shorter College in Georgia (Div. II) announced that they will add wrestling next season to become the only 4-year college in Georgia to offer the sport.  Darton College, a junior college in Georgia, added wrestling 3 years ago and are coming on strong.  Plus, according to the NWCA News, Quachita Baptist University (Div. II) will become the first college in Arkansas to offer wrestling next season.  “To be the first institution in the state to have collegiate wrestling will give us a stronghold on it,” said Quachita Athletic Director David Sharp.  Greg Hatcher, President of the Arkansas Wrestling Association, has announced the non-profit association will provide mats, uniforms and other assistance to help Quachita’s wrestling program get under way.  The association also has donated mats to more than 40 Arkansas high schools to help launch their wrestling programs.  Hatcher is founder and owner of the Hatcher Agency, the largest health insurance agency in Arkansas.   He lettered in wrestling, soccer and baseball at Alma College in Alma, Michigan.  Emphasizing that “wrestling creates leaders,” Hatcher said the opportunity for wrestlers to “go one-on-one with no one to bail you out” helps build confidence and discipline as well as “great self-defense skills.”  He also cited wrestling’s fitness benefits for student-athletes.  Hatcher also is the author of “55 Steps to Outrageous Service.”

     Also, Tiffin College, a Division II college in Ohio, is competing in their first year of the program and showing great promise. 

2) College administrators are finally realizing how much football costs and how little wrestling costs and the return you can make on your investment.  Boston University eliminated their football program about 7 years ago in order to keep a number of their other sports including wrestling.  Just last month, Hoffstra discontinued their football program because they were spending $4.5 million per year.  Also, last month, Northeastern University in Boston dropped football.  TCU, who went 11-1 this year and was ranked 4th in the country before losing  to Boise State in the Fiesta Bowl, spends $16.6 million on their program and only has a seating capacity of  44,000.  They admit that their budget pales compared to their neighbors in the Big 12 such as Texas, Oklahoma and Texas A&M.  In addition, Florida State, a member of the ACC (6 member schools offer wrestling) just agreed to pay their new coach $9million over the next 5 years.  Don’t you think the Seminoles could afford a wrestling program?  As strong as Florida high school wrestling has become, there is no college in the state that sponsors a college team.

3) Never has there been more money spent on college wrestling.  In the last 5 years, a myriad of colleges have gotten either new wrestling rooms or a whole new facility to include weight & cardio rooms, locker rooms and video analysis and study lounges.  Michigan just opened a brand new building just for wrestling and virtually every program in the Big 10 has a new or remodeled wrestling room.  Numerous other programs across the country have recently upgraded or added new wrestling practice areas including Old Dominion University, Army, Campbell University, West Virginia, Virginia, Pittsburgh, Oklahoma, Oklahoma State and Cornell.  This fall, the University of North Carolina will open a brand new building for wrestling. 

4) Fans in the Stands.  So far, this wrestling season attendance is on the upswing.  Over 11,000 people witnessed the Iowa vs Iowa State dual in Ames, Iowa, over 5,000 watched the Lehigh vs PSU match in Bethlehem, Cornell sold out its first home match in November with 6th ranked Maryland when over 1,000 fans attended the meet in their multi-million dollar wrestling-only facility.  Penn St. crowded in nearly 5,000 fans with their first home match in the Cael Sanderson era against Bloomsburg and LHU bolstered nearly 2,000 fans for their home match with PSU on January 4th.

     One must keep in mind, that there is very little to nil pre-match hype for college matches in the national media or on Sports Center like for football or men’s and women’s basketball.  Can you imagine if the national media would hype a big match a few days in advance?  I believe the crowds would double.

5) Finally, the powers to be in wrestling such as the NWCA, USA Wrestling, The National Wrestling Hall of Fame and the NHSCA realize the importance of promoting and marketing our product-Wrestling!  More specifically: college wrestling.  I am convinced, that the bigger college wrestling gets, the bigger high school wrestling becomes, which will trickle down to middle schools and elementary leagues and into international wrestling.  Dan Gable and the Iowa dynasty got spectators to come out en mass, J. Robinson proved you can get crowds anywhere if you work at it and now RIOT Sports founder Jim Harshaw is taking the importance of promoting wrestling to the next level.  I must add, yours truly has been an advocate and pro-active in growing this sport for the past 30 years.

6) Wrestling has gained more credibility and influence because we are getting more former wrestlers who are becoming athletic directors and administrators.  Such examples of former wrestlers who have climbed to the top in administration include Bob Bowlsby, Athletic Director at Stanford; Pat Pecora, AD at UPJ and head wrestling coach; Tom Bold, assistant AD at Brown University; Andy Noel, AD at Cornell University; Steve Erber, Associate AD at Cornell; Gene Nighman, Assistant AD at Cornell; Dan Gable, Assistant AD at Iowa; and Charlie Heller, Superintendent at Titusville School District.

     In closing, let me leave you with a quote from Olympic gold and silver medalist Ben Peterson: “Please be reminded that anyone can add energy to a wrestling program and responsibilities can be shared, but leadership and an undying hope is needed in this sport that is so similar to life.”

     Until February, remember as Neil Turner likes to say “As iron sharpens iron, one wrestler sharpens another.”  And, as of 01/05/10, we are reminded on Cornell’s wrestling web page that there is only 71 days, 11 hours, 35 minutes and 25 seconds until the 2010 NCAA Wrestling Championships. 

     Finally, keep your grades up, your weight down and Go 4 the PIN!  (For comments email baranikjj@sapc.edu)


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The Most Hated Man in Wrestling (or The Business of Wrestling)

posted by jimharshaw on February 15, 2010, 3:12am

The most hated man in wrestling spends a lot of money.  There are plenty of wrestling people who bitch about getting his marketing materials constantly but... his vendors love him.  They depend on him.  The more he buys from them the more they love him... and the more they love wrestling.  They become fans of wrestling... or at least the business of wrestling... and have a vested interest in seeing the sport thrive.  This man buys paper for brochures.  He spends money on postage, on email marketing services and on graphics design.  He buys lots of hotel rooms and so do his clients.  He rents cars, pays for vendor booths and creates a Riot whereever he goes.  He advertises on wrestling websites.  He sells wrestling shoes so companies like Brute-Adidas like him.  It makes businesses want to stay involved in our sport.  He buys t-shirts and shorts from distributors who buy from textile manufacturers.  They too now depend on wrestling because of him.  In fact, if there were more Ken Chertow's, wrestling would be stronger.  In fact if wrestling had more businesses that depended on the sport then more people would be invested in it's future and spend more money advertising.  Is it wrong to accept money for wrestling related activities?  What about getting rich off of wrestling? 

We all should give to wrestling- by volunteering, by donating and by showing up at matches. I'm busy and you're busy but we give to wrestling what we can.   There are few that give as much to wrestling as the businesses involved in wrestling.  Flo Wrestling, Brute-Adidas, Intermat, Ken Chertow, Riot Sports Marketing, J Robinson Camps, Pittsburgh Trophies, World Class Wrestling School, etc ... these people make a business out of wrestling.  And they give to wrestling.  They spread the gospel of wrestling.  They sponsor events.  They advertise on the wrestling websites you visit.  They provide opportunity for athletes.  They thrive off of giving to wrestling.  Without the businesses that support wrestling there is no wrestling.  Without wrestling there are no businesses.  The stronger they are the stronger the sport is.  It is a symbiotic relationship.  So let's grow together and not curse those who make a dollar off of it.
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Funny Explanation of Wrestling Rules

posted by jimharshaw on February 5, 2010, 1:51pm
Seneca Valley High School Wrestling parent Tom Cully puts together an informative and often funny event program for matches.  Here's an excerpt from the most recent one. 

"Rules

We want to thank the students who have come tonight to cheer on the team.  As this may be your first wrestling match, we will go over the basic rules.  If you know the team by heart and even know how much weight they cut for tonight, skip ahead to page six.  The rules of wrestling are basic as the sport was invented by caveman who were either fighting over a mate, fighting for a better cut of brontosaurus meat, wanted to take someone’s cave due to better writing inside or fought to be in the next Gieco commercial. Each match begins with both wrestlers standing in what is called the neutral position. They then shake hands before they then try to physically and mentally break the opponent.  There are three periods to a match; each period is two minutes in length.  The object of the match is to take your opponents shoulders or lower part of the shoulders called the scapula to the mat for two seconds.  As one is not permitted to bring blunt instruments on to the mat, this goal at times is difficult to achieve.  If one gets a pin (also called a fall), the match ends."


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Funny Explanation of Wrestling Rules

posted by jimharshaw on February 5, 2010, 1:51pm
Seneca Valley High School Wrestling parent Tom Cully puts together an informative and often funny event program for matches.  Here's an excerpt from the most recent one. 

"Rules

We want to thank the students who have come tonight to cheer on the team.  As this may be your first wrestling match, we will go over the basic rules.  If you know the team by heart and even know how much weight they cut for tonight, skip ahead to page six.  The rules of wrestling are basic as the sport was invented by caveman who were either fighting over a mate, fighting for a better cut of brontosaurus meat, wanted to take someone’s cave due to better writing inside or fought to be in the next Gieco commercial. Each match begins with both wrestlers standing in what is called the neutral position. They then shake hands before they then try to physically and mentally break the opponent.  There are three periods to a match; each period is two minutes in length.  The object of the match is to take your opponents shoulders or lower part of the shoulders called the scapula to the mat for two seconds.  As one is not permitted to bring blunt instruments on to the mat, this goal at times is difficult to achieve.  If one gets a pin (also called a fall), the match ends."


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Where is the Fire?

posted by jimharshaw on February 1, 2010, 3:46am

When I was talking to a client the other day he mentioned how coaches (of any sport) tend to "pee on the fire closest to their feet." Besides the fact that this is a funny analogy, its true.  The problem is there is a forest fire raging up in front of us in wrestling land. 

As coaches we tend to plan practice, prepare for the upcoming trip, tie up loose ends from the last trip, order gear, watch Flo Wrestling, or scout next weeks opponent.  If we ever actually had the chance to put out all of those isolated fires at our feet (we won't) we would look up and see the forest fire.  Duquesne University wrestling just looked up and saw it.  Their house is on fire today.  Without help from the fire fighters, smoke jumpers, and aerial firefighting helicopters (alumni, student-body, wrestling community, fans, NWCA, etc...) its too late. 

When you look up what do you see?  Budget cuts?  Title IX?  Indifferent administrators?  It may not be too late to cut a fire road.  Your strength to fight will come from a strong community of people and businesses and student body and alumni around your program.  They are out there but they're far from the heat and the smoke.  They have lives they are living with jobs and bills and families and meetings taking up their attention.  And when they have free time they turn on TV or go on Facebook or check their email or read the sports page or send a text message. 

That is precisely where you need to be.  To tell them about your goals.  To tell them about your athletes.  To tell them about your successes.  And to tell them about the forest fire.  Do it now before your house catches fire.
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Making it Easy

posted by jimharshaw on January 29, 2010, 9:59pm
In the name of making it easy for wrestling fans to be wrestling fans, I have created the Riot Wrestling Report.  This email newsletter will deliver the top wrestling headlines to you each week for free.  Sign-up here.
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What are your fans missing?

posted by jimharshaw on January 22, 2010, 12:58pm
I almost missed a big wrestling event with 6 teams that was taking place
about 4 miles from my home last weekend. And I'm a wrestling coach. No one
told me! Don't complain about your lack of community support if you're not
doing anything to earn it.
What are you doing today to make it easy for me to be a fan of your
program? Did you send an email newsletter? How about update your Facebook
Page to let me know when your next wrestling match is? Did you call or
email the media?
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"Riot group" not Riot Sports Marketing

posted by jimharshaw on January 12, 2010, 1:46pm

For Immediate Release

Jim Harshaw
Riot Sports Marketing

434-409-0257
jim@riotsportsmarketing.com
www.riotsportsmarketing.com
 

Riot Claims Innocence in Assassination

Charlottesville, VA - 1/12/10 - A "Riot group" has been accused of involvement in the assassination of an Iranian physics professor tied to the Iranian nuclear program. Senior Riot Executive and Chief Instigator Jim Harshaw denies any involvement.

"We want to make this perfectly clear, we are not involved in this assassination," claimed Harshaw at a press conference this afternoon. (Watch Press Conference) "We believe this to be a media smear by the Iranian Wrestling Federation trying to discredit our efforts in growing the sport of wrestling." Riot Sports Marketing claims to be solely focused on helping wrestling programs fund raise through their proprietary marketing system developed my Harshaw himself. "I have been with my wife the past few days in the hospital having a baby," he continues, "not in Iran perpetrating this mayhem and destruction."

Harshaw, a small business owner and former Division I head coach, was an All American at the University of Virginia. Riot Sports Marketing has clients nationwide that have experienced success implementing his program. Harshaw stands firm that any assassination attempts will only redouble his efforts to help wrestling.

###
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