In wrestling we are supposed to attack from an angle.  Get better angles more often and you're likely to have more successful offense. 

Likewise, if you approach your goals from multiple angles, nutrition, drilling, competition, flexibility, rest, etc, you're more likely to win.

Attack your marketing from multiple angles and win.

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."
Jay Abraham

The Riot system uses a finite number of marketing angles (too many spreads you too thin without proper resources) to make your supporters want to flock to your matches, be excited, cheer for you, wear your gear, and give you money.

"The greater the problem, the greater the chaos, the greater the opportunity"

There is a problem in wrestling.  Maybe several.  The one on which I choose to focus is the lack of marketing of our sport.  The lack of an organized system to market our sport.  Sure... I've seen your efforts... you run a promotion and it kinda works.  You call the newspaper and maybe you get an article.  You start a blog, post for a month and then trail off. 
There is chaos.... or at least a lack of a system.  This is a GREAT OPPORTUNITY for you and your program and all of those that care for your program!

End the chaos.  Create a system then hand it off.  If that is too daunting, ask us to help. 

(Quote Credit: either Tony Perkins, CEO of AlwaysOn; Tim Draper, Founder and Managing Director of Draper, Fisher Jurvetson; and Michael Moe, Founding Partner of ThinkEquity.... they were all talking on a podcast and I couldn't tell which one said it!)

Riot quote of the Day: "The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell." Jay Abraham

If you're a wrestling coach you're selling your system to your wrestlers (you have a system right?), your selling your program to your boosters, your sport to your prospective athletes, your viability to your administration.

First, stop and think about how you'll sell.  What are you really offering?  What will make your audience want to buy what you're selling?  

Now Sell!