I almost missed a big wrestling event with 6 teams that was taking place
about 4 miles from my home last weekend. And I'm a wrestling coach. No one
told me! Don't complain about your lack of community support if you're not
doing anything to earn it.
What are you doing today to make it easy for me to be a fan of your
program? Did you send an email newsletter? How about update your Facebook
Page to let me know when your next wrestling match is? Did you call or
email the media?

GM (General Motors) has decided to rebrand for obvious reasons.  They've taken an interesting angle of being forthright and honest.  The type of honesty they show in the new commercial below is going to help make them more human and not seem the out-of-touch behemoth they had become.  When creating content for your blog posts, email newsletters, fundraising letters etc we need to do the same.  Be down-to-earth and real.  Let your supporters know that you need them, rely on them, rely on their support both financial and otherwise.