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7 Deadly Sins of Coaches

posted by jimharshaw on March 1, 2010, 2:04am

1)  Assuming you're safe. 
In these lean times budgets are being slashed and programs are being cut.  Don't think you're insulated.  Take action to minimize your risk (raise money, strengthen your fan base, create multiple means of communicating with thousands of fans)

2)  DIY Approach.  You don't have to be the Bob Villa of your program and fix everything yourself.  Learn to delegate.  Choose three simple tasks that you can outsource to a student, parent or supporter.  

3)  Believing that better technique will strengthen your program.  Head wrestling coach at the University of Minesota J Robinson said it best (paraphrased) "Wrestling will not survive based on how well we teach single-leg and double-leg takedowns but on how well we market the sport."

4) Looking for instant results.  Strengthening your program through marketing, fundraising and "fan raising" is a process, not an event.  Just because you send a press release or email newsletter doesn't mean you're done.  Just like building an athlete, building a program is a process.

5)  Believing that a good athlete= Good coach- Don't rest your hopes upon hiring the best athlete you can find to be an assistant coach.  Find the best program administrator (think communication skills, organization skills, and action-oriented people).

6)  Seat-of-the-pants approach - Good businesses operate based upon replicable and profitable systems.  So do good programs.

7)  Do the Talking- Successful leaders are good listeners.  Do more listening and decision-making becomes more informed and easier.
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The Best Column in Wrestling?

posted by jimharshaw on February 23, 2010, 11:25am
www.pawrestling.net/

There are some great writers in our sport.  Joe Baranik, of www.pawrestling.net/ writes one of the best.

HALF-NELSON REPORT

     By Joe Baranik

When?  2010-Collegiate Wrestling Back Again: From the early 70’s, to the mid-80’s college wrestling was at its peak.  There were nearly 750 college teams that had programs.  Teams in the South East Conference such as Auburn, Tennessee were in the top 10 in the country.  Kentucky was tough along with Florida and LSU.  Yale had some tough guys, UCLA was a decent team and Notre Dame was coming on.  Syracuse with “Mean Gene the Pinning Machine Mills” was a national power.  Collegiate wrestling was thriving.  Indiana State had big Bruce Baumgartner and all 14 schools in the PA State Athletic Conference had squads along with Temple University in Philadelphia. 

     Then the wheels came off with the unintended consequences of the Title 9 law in 1979.  The initial law was great; in essence it said that females should have equal opportunity to participate in high school and college athletics.  Then the law got amended to include an equal number of male and female athletes.  With 120 football players at that time on scholarship, it became impossible to have that many women athletes to equal the numbers of male athletes, so male sports began to be dropped in droves in the mid to late 80’s.  Also, football wanted to increase their budgets and in no way wanted their rosters cut.

     Finally, today, it appears the bleeding has stopped.  Sure there may be some more college wrestling programs discontinued, but the trend is turning in wrestling’s favor.  In my opinion, here are the top five reasons college wrestling is making a come back, and the trickle down effect will only strengthen middle and high school wrestling.

1) 600 college wrestling programs have been added since 2000.  Just recently, Shorter College in Georgia (Div. II) announced that they will add wrestling next season to become the only 4-year college in Georgia to offer the sport.  Darton College, a junior college in Georgia, added wrestling 3 years ago and are coming on strong.  Plus, according to the NWCA News, Quachita Baptist University (Div. II) will become the first college in Arkansas to offer wrestling next season.  “To be the first institution in the state to have collegiate wrestling will give us a stronghold on it,” said Quachita Athletic Director David Sharp.  Greg Hatcher, President of the Arkansas Wrestling Association, has announced the non-profit association will provide mats, uniforms and other assistance to help Quachita’s wrestling program get under way.  The association also has donated mats to more than 40 Arkansas high schools to help launch their wrestling programs.  Hatcher is founder and owner of the Hatcher Agency, the largest health insurance agency in Arkansas.   He lettered in wrestling, soccer and baseball at Alma College in Alma, Michigan.  Emphasizing that “wrestling creates leaders,” Hatcher said the opportunity for wrestlers to “go one-on-one with no one to bail you out” helps build confidence and discipline as well as “great self-defense skills.”  He also cited wrestling’s fitness benefits for student-athletes.  Hatcher also is the author of “55 Steps to Outrageous Service.”

     Also, Tiffin College, a Division II college in Ohio, is competing in their first year of the program and showing great promise. 

2) College administrators are finally realizing how much football costs and how little wrestling costs and the return you can make on your investment.  Boston University eliminated their football program about 7 years ago in order to keep a number of their other sports including wrestling.  Just last month, Hoffstra discontinued their football program because they were spending $4.5 million per year.  Also, last month, Northeastern University in Boston dropped football.  TCU, who went 11-1 this year and was ranked 4th in the country before losing  to Boise State in the Fiesta Bowl, spends $16.6 million on their program and only has a seating capacity of  44,000.  They admit that their budget pales compared to their neighbors in the Big 12 such as Texas, Oklahoma and Texas A&M.  In addition, Florida State, a member of the ACC (6 member schools offer wrestling) just agreed to pay their new coach $9million over the next 5 years.  Don’t you think the Seminoles could afford a wrestling program?  As strong as Florida high school wrestling has become, there is no college in the state that sponsors a college team.

3) Never has there been more money spent on college wrestling.  In the last 5 years, a myriad of colleges have gotten either new wrestling rooms or a whole new facility to include weight & cardio rooms, locker rooms and video analysis and study lounges.  Michigan just opened a brand new building just for wrestling and virtually every program in the Big 10 has a new or remodeled wrestling room.  Numerous other programs across the country have recently upgraded or added new wrestling practice areas including Old Dominion University, Army, Campbell University, West Virginia, Virginia, Pittsburgh, Oklahoma, Oklahoma State and Cornell.  This fall, the University of North Carolina will open a brand new building for wrestling. 

4) Fans in the Stands.  So far, this wrestling season attendance is on the upswing.  Over 11,000 people witnessed the Iowa vs Iowa State dual in Ames, Iowa, over 5,000 watched the Lehigh vs PSU match in Bethlehem, Cornell sold out its first home match in November with 6th ranked Maryland when over 1,000 fans attended the meet in their multi-million dollar wrestling-only facility.  Penn St. crowded in nearly 5,000 fans with their first home match in the Cael Sanderson era against Bloomsburg and LHU bolstered nearly 2,000 fans for their home match with PSU on January 4th.

     One must keep in mind, that there is very little to nil pre-match hype for college matches in the national media or on Sports Center like for football or men’s and women’s basketball.  Can you imagine if the national media would hype a big match a few days in advance?  I believe the crowds would double.

5) Finally, the powers to be in wrestling such as the NWCA, USA Wrestling, The National Wrestling Hall of Fame and the NHSCA realize the importance of promoting and marketing our product-Wrestling!  More specifically: college wrestling.  I am convinced, that the bigger college wrestling gets, the bigger high school wrestling becomes, which will trickle down to middle schools and elementary leagues and into international wrestling.  Dan Gable and the Iowa dynasty got spectators to come out en mass, J. Robinson proved you can get crowds anywhere if you work at it and now RIOT Sports founder Jim Harshaw is taking the importance of promoting wrestling to the next level.  I must add, yours truly has been an advocate and pro-active in growing this sport for the past 30 years.

6) Wrestling has gained more credibility and influence because we are getting more former wrestlers who are becoming athletic directors and administrators.  Such examples of former wrestlers who have climbed to the top in administration include Bob Bowlsby, Athletic Director at Stanford; Pat Pecora, AD at UPJ and head wrestling coach; Tom Bold, assistant AD at Brown University; Andy Noel, AD at Cornell University; Steve Erber, Associate AD at Cornell; Gene Nighman, Assistant AD at Cornell; Dan Gable, Assistant AD at Iowa; and Charlie Heller, Superintendent at Titusville School District.

     In closing, let me leave you with a quote from Olympic gold and silver medalist Ben Peterson: “Please be reminded that anyone can add energy to a wrestling program and responsibilities can be shared, but leadership and an undying hope is needed in this sport that is so similar to life.”

     Until February, remember as Neil Turner likes to say “As iron sharpens iron, one wrestler sharpens another.”  And, as of 01/05/10, we are reminded on Cornell’s wrestling web page that there is only 71 days, 11 hours, 35 minutes and 25 seconds until the 2010 NCAA Wrestling Championships. 

     Finally, keep your grades up, your weight down and Go 4 the PIN!  (For comments email baranikjj@sapc.edu)


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Where is the Fire?

posted by jimharshaw on February 1, 2010, 3:46am

When I was talking to a client the other day he mentioned how coaches (of any sport) tend to "pee on the fire closest to their feet." Besides the fact that this is a funny analogy, its true.  The problem is there is a forest fire raging up in front of us in wrestling land. 

As coaches we tend to plan practice, prepare for the upcoming trip, tie up loose ends from the last trip, order gear, watch Flo Wrestling, or scout next weeks opponent.  If we ever actually had the chance to put out all of those isolated fires at our feet (we won't) we would look up and see the forest fire.  Duquesne University wrestling just looked up and saw it.  Their house is on fire today.  Without help from the fire fighters, smoke jumpers, and aerial firefighting helicopters (alumni, student-body, wrestling community, fans, NWCA, etc...) its too late. 

When you look up what do you see?  Budget cuts?  Title IX?  Indifferent administrators?  It may not be too late to cut a fire road.  Your strength to fight will come from a strong community of people and businesses and student body and alumni around your program.  They are out there but they're far from the heat and the smoke.  They have lives they are living with jobs and bills and families and meetings taking up their attention.  And when they have free time they turn on TV or go on Facebook or check their email or read the sports page or send a text message. 

That is precisely where you need to be.  To tell them about your goals.  To tell them about your athletes.  To tell them about your successes.  And to tell them about the forest fire.  Do it now before your house catches fire.
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What are your fans missing?

posted by jimharshaw on January 22, 2010, 12:58pm
I almost missed a big wrestling event with 6 teams that was taking place
about 4 miles from my home last weekend. And I'm a wrestling coach. No one
told me! Don't complain about your lack of community support if you're not
doing anything to earn it.
What are you doing today to make it easy for me to be a fan of your
program? Did you send an email newsletter? How about update your Facebook
Page to let me know when your next wrestling match is? Did you call or
email the media?
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Dear Coach,

posted by jimharshaw on January 1, 2010, 1:13pm


Dear Coach,

I hope you're doing well. I am doing fine. I'm married with 2 kids. Joe plays soccer and Ella is in the band. My wife does a lot of work with the band and I'm helping to run the youth soccer league. With my wife and I both working, we keep pretty busy. Not that this is a good excuse, but that's why I've been out of touch. I honestly don't get a chance to keep up with how the program is doing. It's hard to find that info anyway; the school website doesn't have much and the local paper only publishes the results. 

I came across that website you built but it's not updated very often. I was thinking that maybe you could do a few things to reach out to people like me; fans, alums, potential supporters and make it easy for us to be a fan. Maybe you could create a Facebook Fan Page, post news blog on your website or send me an email newsletter. Maybe you could even hit me with a text message if it's really exciting news or send the local media press releases every couple weeks to take your news to them so they could let us know how the team is doing. At least your local fans could know what's going on. You know the Smithtown Post won't come to you! 

I'd also like to support financially but, I don't know how. Where do I send the check? Or better yet, what if you put a PayPal button on your website so I can donate online. By the way, how much money do you spend every year on headgear, tournament entry fees, or per diem for the guys? I'd like to help out where I can. I know you want me to donate but I also want to know how you plan on using my money. I want to know that it will make a difference.

I'd also like to get to know some of the guys on the team. I heard something about your 125 lber... isn't he pretty tough? Or did he graduate? 

Anyway, I know you're busy too and might not have the time or know-how to get all of this done. That's why I wanted to tell you about Riot Sports Marketing. They can do all of this and a lot more and you don't have to do the work. They help you find an intern or supporter to do it! I'd be willing to help you out with the cost to get up and running if it means you'll do a better job of keeping me close to the program that means so much to me. I'm sure there are dozens of alums like me that would be happy to be back in the fold. 

Send me an update if you have time. Gotta run.

Brian Johnson
Smithtown High School '91

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BIRGing and CORFing

posted by jimharshaw on December 7, 2009, 12:45pm

I just learned some new terms today:

BIRGing- (basking in reflected glory)- when your team wins you talk about the team as "we" or "us"

CORFing (casting off reflected failure)- when your team loses you talk about the team as "they" or "them"

BIRGing and CORFing come from a fan base that identifies with the team.  Outside of die-hard fans, it takes a delibertate marketing plan to develop a fanbase that BIRG's or CORF's.

Do you have that plan?

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Let's Evolve

posted by jimharshaw on December 7, 2009, 11:59am

"The days of people sitting in the stands and watching just the sport have gone by the wayside."
John Vidalin
Senior Marketing Director
Washington Capitals

Joe Baranik, owner of PA Wrestling Newsmagazine, regularly talks about promoting (a subset of marketing).  He works hard to make his events interesting- and it works.  I'll begin compiling the most successful ideas from Joe's head! 

Marketing will get them there.  Promotions keep them coming back.

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The Story Behind the Founding of Riot

posted by jimharshaw on November 24, 2009, 2:07pm


As an alumni of Seneca Valley High School (WPIAL), Jim Harshaw was coached by the legendary youth coach Tom Barron. Jim stayed very close with Coach Barron through his college years at the University of Virginia until his coach's death just a couple years ago.  However, when SV hosted a memorial for Coach Barron prior to a SVHS dual meet Jim wasn't there.  Neither were the hundreds of others who were touched by the beloved coach.  Why?  Because there was no mechanism for communicating with the SVHS wrestling community about this or any other event.  Further, he's never been asked to donate money to his alma mater.  Jim realized that this was a problem not only for his school but for college and high school programs everywhere.  Out of his passion for wrestling and knowledge of marketing was born Riot Sports Marketing.  Riot helps programs strengthen their community resulting in higher attendance, increased media coverage and sustainable fundraising. 
Based on a return on investment model, Riot is cost-effective and does not burden the coaching staff with marketing tasks that are best left to an expert. 


More fans.  More media.  More money.  Less work.

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Building to Last 2

posted by jimharshaw on November 23, 2009, 8:26am

Our goal as coaches is to (should be to) provide an opportunity for our student-athletes to learn the lessons that will help us in life.  To provide the most opportunity and the best experiences it takes money.  Sometimes a little, sometimes a lot.  Whether you like to hear it or not, the more money you have the better opportunity and experiences you are able to offer your student-athletes.  Having the funds to develop your program is not the point of coaching but without funding there is no program.

I will again refer to the "Built to Last" quote by Jim Collins:

“Profit is like oxygen, food, water, and blood for the body; they are not the point of life but without them there is no life.” 

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Building to Last

posted by jimharshaw on November 19, 2009, 8:19am


There is a well known business book titled "Built to Last" written by Jim Collins and Jerry Porras.  The subtitle is "Successful Habits of Visionary Companies"  The subtitle could easily be "Successful Habits of Visionary Sports Programs".  There is one quote in this book on which I want to focus. 

“Profit is like oxygen, food, water, and blood for the body; they are not the point of life but without them there is no life.” 

 

We coaches tend to focus solely on the day-to-day with fundraising as an afterthought.  We do the fundraising equivalent of "get rich quick schemes" by selling cookies or coupon books or a multitude of other products.  While those solve a short-term problem of getting cash in the bank quickly (albeit with a lot of hard work), they fail to add any other building block to our program- like building a stronger community around our program.  We need to focus on fundraising as do successful programs- lets look at our successful universities or successful non-profits.  Do they sell cookies?  No.  They cultivate their supporters, fans, alumni and prospective supporters.  They do this through different forms of marketing.

Then, they ask them for money.  No cookies involved. 

This kind of fundraising is hard work too.  It is also building to last.  It's effects are cumulative.

What steps can you take today to build to last?

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