Dear Coach,

I hope you're doing well. I am doing fine. I'm married with 2 kids. Joe plays soccer and Ella is in the band. My wife does a lot of work with the band and I'm helping to run the youth soccer league. With my wife and I both working, we keep pretty busy. Not that this is a good excuse, but that's why I've been out of touch. I honestly don't get a chance to keep up with how the program is doing. It's hard to find that info anyway; the school website doesn't have much and the local paper only publishes the results. 

I came across that website you built but it's not updated very often. I was thinking that maybe you could do a few things to reach out to people like me; fans, alums, potential supporters and make it easy for us to be a fan. Maybe you could create a Facebook Fan Page, post news blog on your website or send me an email newsletter. Maybe you could even hit me with a text message if it's really exciting news or send the local media press releases every couple weeks to take your news to them so they could let us know how the team is doing. At least your local fans could know what's going on. You know the Smithtown Post won't come to you! 

I'd also like to support financially but, I don't know how. Where do I send the check? Or better yet, what if you put a PayPal button on your website so I can donate online. By the way, how much money do you spend every year on headgear, tournament entry fees, or per diem for the guys? I'd like to help out where I can. I know you want me to donate but I also want to know how you plan on using my money. I want to know that it will make a difference.

I'd also like to get to know some of the guys on the team. I heard something about your 125 lber... isn't he pretty tough? Or did he graduate? 

Anyway, I know you're busy too and might not have the time or know-how to get all of this done. That's why I wanted to tell you about Riot Sports Marketing. They can do all of this and a lot more and you don't have to do the work. They help you find an intern or supporter to do it! I'd be willing to help you out with the cost to get up and running if it means you'll do a better job of keeping me close to the program that means so much to me. I'm sure there are dozens of alums like me that would be happy to be back in the fold. 

Send me an update if you have time. Gotta run.

Brian Johnson
Smithtown High School '91

"The days of people sitting in the stands and watching just the sport have gone by the wayside."
John Vidalin
Senior Marketing Director
Washington Capitals

Joe Baranik, owner of PA Wrestling Newsmagazine, regularly talks about promoting (a subset of marketing).  He works hard to make his events interesting- and it works.  I'll begin compiling the most successful ideas from Joe's head! 

Marketing will get them there.  Promotions keep them coming back.