I can't quote the source other than the person who repeated these stats to me- a PR consultant, Marijean Jaggers of Standing Partnership (PR firm):

Brands that chose to use NO social media tools in the past year saw revenue decline an average of 6%

Brands that chose to use LOTS of social media tools saw revenue decline as well (not sure the %).

Brands that chose to use A FEW social media tools saw revenue increase 18%

Moral of the story:  Pick a few, use them well, watch your tribe grow.

I just listened to a podcast interview with Cary Kolat, read a blog about Junior Nationals, watched a video of Joe Warren training.

If you've been to any of the major wrestling websites in the past year you'd see that they are all now taking advantage of the social media and web 2.0 tools available.  Maybe it was Flo Wrestling that nudged them along or maybe it was just that it was time for them to take the leap.  Themat.com has long had popular message boards but they now have more video than before.  Intermat.com, TheWrestlingMall.com, Wrestling 411.tv and the new Theopenmat.com all have great content too- most importantly blogs, video and podcasts. This has made it easier for us wrestling fans to get information as well as to meet the important figures in our wrestling world.  This is exciting stuff!  If you're not taking advantage you should be.  Our wrestling community is getting stronger because of these new tools and developments. 

Your program is simply a microcosm of the larger wrestling community.  Are you strengthening your community of fans, alumni and supporters of your program?  Why not?