Start a Riot!

Be a More Effective Leader.  Achieve Goals Quicker. 
Give your athletes what they deserve.


More money! More fans!  More media!  Less work!

Riot Sports Marketing offers a systematic process using the most effective available media, communications and event promotions tools to help you grow your fan base, increase media coverage and, most importantly, raise more money. 

Make it easy for your fans to be fans.  We make it easy for your fans to follow and support you, financially and otherwise.  And we make it easy for you. If you can send an email you can take your program to a new level. 

                                           
Imagine if money wasn't an obstacle. 

You could be paid what you deserve, you could hire the coaches you need, buy the equipment your athletes deserve, and have a fan base that would fill the stands.  The reality is that budgets are being slashed and programs are even being dropped.  If you are not being proactive then your program will be status quo or worse...  axed in the next round of budget cuts.  Your athletes will be the victims and you'll be held accountable. Strengthen your program by filling the stands and the coffers.  Communication is the key and Riot Sports Marketing's unique one-step process will help you communicate with more people in less time, making you more effective.

What people are saying...

"I am completely blown away by the RIOT Sports Marketing program. Coach Harshaw is obviously a forward thinking individual and has now provided us all with a cost-effective method of marketing and promoting our programs.  I feel RIOT has found the missing piece to the puzzle"

Mike DeRoehn
Head Wrestling Coach
University of Wisconsin-Oshkosh

"Riot is the future of sports marketing.  I want it for everyone of my programs."

Athletic Director
D-III university in the midwest


"I met personally with Jim Harshaw to find out what Riot Sports Marketing was all about and how it could help my wrestling team. All I can say is, 'WOW!' I was totally blown away!

Dave Crowell
5x PA Coach of the Year, the only coach in PA to lead three different schools to a state team title
Head Wrestilng Coach
Nazareth High School (PA)


"Riot provides programs with a core set of  tools that are essential to fundraising, marketing your team and overall program development."

Steve Garland
Head Wrestling Coach
University of Virginia



Start Your Own Riot


The Riot marketing system was founded by Jim Harshaw, an elite NCAA Division I athlete, successful small business owner and former Division I head coach.  Jim's understands the power of athletics to change lives and his passion lies in entrenching athletics programs in their communities.  He has raised hundreds of thousands of dollars and implemented marketing strategies that have filled gyms across the country. Riot is modeled after the fundraising program at The University of Virginia. Fundraising through fan raising.  Success takes money and by cultivating a donor base you are planting the seeds for success. 

Riot Sports Marketing makes it easy to be a fan.


We create avenues for you to connect with your community, grow your fan base and cultivate a donor base.  Email newsletters, a Facebook Fan Page, Twitter, program news blog, press releases to the media and more all in one step!  Normally maintaining all of these lines of communication might be time consuming but not with the Riot system.  We make it easy
  • Do I need to know how to use Twitter? No. If you can send an email you can take your program to a new level. We make it easy.
  • Do I have constantly update my Facebook Fan Page? Nope. That is all done with our one-step process.
  • Will I have to create email newsletters? No. This happens without you doing anything outside of our one-step process.
  • I hate asking for money. Do I need to make "the ask"? No. We do this for you. We can even set-up online donation capability if you do not already have it!
  • But I'm not good with technology. That's ok. We take care of the technology so all you have to do is post updates and news via email.

You will get:

  • Social Media Blog – This blog allows you to post updates, coverage, stories, and events simply by sending an email.
  • Twitter – We will not only set up a twitter account for you and start you off by finding some followers; we will also make it easy for you to automatically post to this account without ever having to log in to it.
  • Facebook Fan Page – Once you have created your Fan Page, we will make it easy for you to get new fans and to communicate with them. Your blog posts and quick updates will be added to your Fan Page without you having to log in.
  • Newsletter – Sending out an email newsletter is a great way to keep your fans up to date, but is time consuming to create one. With our automated system, your newsletter will be automatically created and sent for you every week without you having to spend your valuable time writing, editing, or scheduling it.
  • Press Releases - You will receive prompts before and after each scheduled event reminding you to send a press release to your local media. Not only will you get the reminder, you will also get a press release template that you can easily update. What’s more, sending this to all your local media outlets, newspaper, radio and television, is only one simple email away.
  • Human Interest Interviews - You will receive prompts every other week to interview an athlete, coach or alumni. This is vital to creating a human connection with your athletes and drawing in new fans. Each reminder will include suggested questions that you can email to your interviewee and can simply be emailed to be posted.
  • Fundraising – Fundraising is made simple and completely automated. Each week your fans will get a gentle reminder from you without you having to remember to send them one. All you have to do is simply fill out a form with your top budget expense items for the next year and we will do the rest.
Simply answer a few simple questions about your program and we'll get started.

Start Your Own Riot


It really is that simple.  If you can send an email you can take your program to a new level.  Spend your time doing what you love- coaching.

Bonus Offer

As a bonus you will receive a subscription to the Riot Instigators Club email newsletter, valued at $200/year!  You'll receive the best insider tips and strategies on how to raise more money, grow your fan base and get more coverage in the media than you ever dreamed of!  All necessary tools for working smarter and winning more.

You'll learn....
  • How to get someone else to do the work that you don't want to do... for free!
  • The top 10 ways to grow your Facebook Fan Page
  • How to raise $1,000 today
  • Never peddle another cookie or coupon book again!

You can either:

Hire a traditional marketing firm and you'll pay tens of thousands of dollars.
or
Hire a traditional fundraising service and you'll pay up to 25% in commission!
                                      or

Hire the most cutting edge, technologically savvy firm for a few hundred dollars and you'll have both a marketing professional and fundraising expert in your corner helping you raise thousands of dollars and fill your stands!

Start Your Own Riot


Get the respect, recognition and funding that you have earned.
  Raise real money.  Pack the stands.  Get the media coverage you deserve.

Stop selling cookies and coupon books. 
Stop
wasting your time. 
Start working smarter, not harder.
Start your Riot today!